From Tradition to Innovation: The Inspiring Journey of Amorepacific

Amorepacific has consistently pursued the dream of “contributing to humanity by creating beauty and healthy well-being through technology and sincerity.” With the mission of “We make A MORE beautiful world,” the company is focused on fostering the unique beauty inherent in every individual. Step by step, Amorepacific is building a world of New Beauty, where everyone can discover and embrace their true beauty.At the heart of Amorepacific’s journey is its founder and former Chairman, Jangwon Suh Sung-whan. Born in 1924 in Pyeongsan, Hwanghae-do Province, during the Japanese colonial era, Suh’s life mirrored the tumultuous history of modern Korea. From assisting his mother’s cosmetics business in Gaeseong to dedicating nearly a century to the pursuit of beauty, his unwavering passion illuminated even the darkest times marked by poverty, war, and hardship.Suh’s legacy extends beyond business success. He founded the Pacific Museum to preserve Korea’s traditional culture, ventured into the tea industry to revive the nation’s tea heritage despite financial challenges, and championed the welfare of female breadwinners in honor of his mother. Suh’s philosophy of prioritizing the world’s beauty over mere economic gains remains the foundation of Amorepacific’s global admiration.Today, as Amorepacific flourishes internationally, the vision of its founder—who once spun a globe with dreams of global impact—continues to inspire a world made more beautiful by his values and dedication.